Einstein Didn’t Say That: How Viral Misquotes Evolve and Replicate

As Albert Einstein famously said, “Insanity is doing the same thing over and over again and expecting different results.” Except there’s no evidence that he said or wrote those words. The earliest evidence for this quote comes from a 1981 newspaper article reporting on an Al-Anon meeting. That’s more than a quarter century after the acclaimed physicist’s death.

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